THE OOPSY SHOW

A fast-paced, silent, black-and-white cartoon in the tradition of Tom & Jerry and Road Runner, reimagined for the media-saturated collapse of now. The Oopsy Show follows Oopsy—a corporate mascot turned cartoon star—who ricochets through nonstop disasters every time she steps outside. Zoo escapes. Market crashes. Falling weekdays. She survives, barely, by luck or slapstick timing.

Off set, Oopsy wanders through a crumbling branded world she can’t control. Her only refuge? Watching curated influencer shows—colorful, algorithm-perfect lives where The Oopsy Show is just another channel. She’s famous. She’s falling. She was never designed to land.

A surreal, looping critique of media identity, influencer culture, and branded survival—told without dialogue, with visual chaos and old-school cartoon violence.

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Follow Oopsy Instagram @oopsyofficial @goraxofficial @sidneypunkofficial @princessprettyofficial

Oopsy Daisy: Brand History

Oopsy Glitter Stickers by Cosmic Debris, 2000-2003

Oopsy Daisy was created in 1999, a collaboration between artist Brian Brooks and Rob Reger and his t-shirt company Cosmic Debris, best known for their Emily the Strange.

The character was created as a project to help myself learn how to use the design software, Adobe Illustrator. Looking to explore a more chaotic and humorous tone. Oopsy Daisy—a big-headed, carrot-topped trouble magnet, a symbol of failure.

After a few test with local shops, Cosmic unveiled a line of Oopsy Daisy t-shirts in 2000, nicely finding its place between Cosmic’s other lines, the sugary aesthetic of Yum Pop and the darker mood of Emily the Strange.

Britney Spears wearing Oopsy I Said The F-Word glitter transfer tee. (2000)

Oopsy’s world was populated by a small but unforgettable cast: Princess Pretty, Sydney Punk, and Gora X—a goth girl with alien pets. The characters walked a line between mischief and sweetness, with a tone that was irreverent, resilient, and sometimes a little dangerous. The breakout hit came in the form of a glitter-transfer T-shirt that read, “Oops I Said the F-Word,” which became a mall sensation—particularly through PacSun—and sold over 100,000 units. A now-iconic photo of Britney Spears wearing the shirt in 2000 helped cement the brand’s visibility.

Oopsy Daisy’s Bad Bad Day by Chronicle Books (2002)

Oopsy Daisy Trade Book & Gift Program (2001-2005)

Chronicle Books published Oopsy Daisy’s Bad Bad Day in 2001, a trade-format picture book chronicling one of Oopsy’s typically catastrophic 24 hours. Chronicle’s gift division expanded the brand into calendars, postcard sets, journals, fold-and-mail stationery, holiday cards, valentines, and collectible trading-card stickers. The book saw multiple printings and was featured on endcaps in major bookstores such as Barnes & Noble and Borders.

Between 2000 and 2005, Oopsy Daisy products were distributed widely across mid-tier department stores like Sears, Mervyn’s, and Kohl’s, as well as specialty boutiques and mall staples including Bloomingdale’s, Gadzooks, Limited Too, and Delia*s. International licensing expanded into the UK, Scandinavia, Canada, Japan, and more. The brand was regularly featured in magazines like Nylon, InStyle, Entertainment Weekly, and Seventeen.

Alongside Emily the Strange and Yum Pop (created by Noel Tolentino of Bunnyhop Magazine), Oopsy Daisy completed a trio of original Cosmic Debris properties showcased in their early 2000s catalog. Where Yum Pop took inspiration from Sanrio-style minimalism and Emily leaned into moody, gothic mystery, Oopsy Daisy played the chaotic middle—bright, funny, dangerous, and relentlessly hopeful.

The brand’s success was as fast-burning as it was influential. After several years of intense momentum, Oopsy Daisy was put on pause as Brian Brooks stepped back from commercial production to recover from burnout. The character remains a defining part of early-2000s alt-pop culture—an icon of glitter, rebellion, and optimism against all odds.